With a background in aerosol physics, Lars Asking has now been been in the pharma industry for 35 years. Lars has served big pharma companies as AstraZeneca and Novo Nordisk and also smaller companies. Lars is since 2016 at MVIC (Medicon Valley Inhalation Consortium), currently as Head of Projects. Lars currently runs several projects covering many aspects of inhaled delivery including nasal. Lars has published several papers related to mainly testing of inhalation products as well as being the author of some patents.