Søren is a senior Human Factors and user experience engineer at Roche, where he uses his passion for collaborative product innovation in the development of connected smart devices and behavior design applications in digital health. Previously he has led the HFE and UX development for connected autoinjectors and their companion ecosystems at Novartis. His background in psychology informs his interest in the improvement of physical and digital products across the patient journey. He holds a Master of Science in Psychology from the University of Aarhus.